Welcome! I am a seasoned social media strategist with over a decade of experience in crafting engaging content and building vibrant online communities. My passion lies in storytelling that resonates, fostering brand loyalty, and driving measurable growth. With a keen eye for trends and a data-driven approach, I specialize in creating content that not only captures attention but also delivers results.

My professional experience spans across digital media, entertainment, and tech, from startups to major corporations.

•  Develop and execute a social media strategy tailored to the unique business objectives. With a focus on your specific goals, whether it be increasing web traffic, elevating overall brand awareness, growing your audience, or attracting customers to a product or service. 

• Source and design/implement content (graphics, videos, articles, trending topics, etc) that aligns with your brand for placement on Instagram, X, Threads, TikTok, LinkedIn, Facebook, and Pinterest (among others). 
• Use an "Always On" approach by strategically pre-planning a content calendar, allowing space and the ability to jump on trends and viral/current events as needed. 
• Track and report on analytics and insights tailored to specific company objectives.
• Experience sourcing UGC creators and Influencers that match a brand's story who can develop video content in a diverse, natural, and authentic way. 
• Maintain community management to ensure the audience feels like they are part of a community. 

1. Instagram Carousel: “Parenting One-Liners”
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• Visual storytelling with useful/evergreen parenting tips

• Great share/save potential

2.  Instagram Carousel: “Dear Fellow Passenger”
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• Relatable travel content speaking to a notable current event at the time

• Strong engagement and relevance to Millennial parents

3.   TikTok Reel: “Relatable Toddler Moment”
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• 250K+ views

• High shares, saves, comments

• Great example of short-form video performance

Objective:
Build a fun, family-forward brand presence through short-form video and nostalgic content.

My Role:

• Planned and created  Instagram and Twitter content that resonated with parents of kids aged preschool through high school

• Leveraged nostalgia, humor, and trends to boost shares and saves

• Helped establish a consistent tone across social channels

Content Examples:

• Monthly horoscope predictions based on trending titles or emerging talent  

• Meme-style video clips and still graphics using trending audio

• Countdown carousels to upcoming, much-anticipated new titles 

• Weekly "What to Watch" campaign on X and Instagram

Results:

• Contributed to significant growth in community engagement
• Notable spikes in shares and saves from nostalgic content
• Leveraged popular titles to create a solid brand community across social channels
• Collaborated alongside other Netflix outlets (@NetflixIsAJoke, @Netflix main) to report on highly anticipated new releases

I am results-driven, with extensive knowledge of developing and executing successful social media strategies across multiple platforms. By leveraging industry-leading methods and technologies, I have a proven track record of growing social followers and raising overall brand awareness. In my latest role, I successfully grew the organic audience by over 200%, boosted impressions by over 300%, and maintained a consistent 95% CTR. 

My first job was at the age of 12 as an umpire for the boy's baseball league in my town. To say I'm "fearless" is an understatement. 

My inbox is always open -- can't wait to get in touch!