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What I Do

  • Develop and execute a social media strategy tailored to the unique business objectives. With a focus on your specific goals, whether it be increasing web traffic, elevating overall brand awareness, growing your audience, or attracting customers to a product or service. 
  • Source and design/implement content (graphics, videos, articles, trending topics, etc) that aligns with your brand for placement on Instagram, X, Threads, TikTok, LinkedIn, Facebook, and Pinterest (among others). 
  • Use an "Always On" approach by strategically pre-planning a content calendar, allowing space and the ability to jump on trends and viral/current events as needed. 
  • Track and report on analytics and insights based on specific company objectives.
  • Utilize a vast network of UGC and IGC creators to help tell the brand's story in a diverse, natural, and authentic way. 
  • Maintain community management to ensure the audience feels like they are part of a community. 

A lil' bit about me...

Welcome! I began my writing and social media journey on a whim years ago while seeking a personal creative outlet. Before I knew it, I had grown an organic social following of over 100k across my platforms. Brands began reaching out to me, and what was once a "fun" hobby turned into a full-time career for which I could not be more grateful!

In the 9+ years since my journey started, my experience has spanned across digital media, entertainment, and tech, from startups to major corporations.

Photo by Miguel Á. Padriñán on Pexels

Hi There, I'm Nicole.

Social Media Strategist, Content Creator & Writer.

My Written Work

Tinybeans •

I'm a Single Mom. I Won't Let Santa Take Credit for the Good Gifts

Like many, Christmas is one of my favorite holidays. It got especially magical after I had kids. I can’t wait to see their little faces light up on Christmas morning with delight as they burst out of their bedrooms with anticipation to see if Santa actually came.
You know, the man in red with the jolly disposition and the mystical elves that make toys from scratch and report back to the North Pole every night fueled by “cheer.” The man who somehow manages to make it across the entire world in on...
Tinybeans •

Loving My 'Wild Child' Means Fully Accepting His Extremes

One of the most exciting aspects of parenting is watching your kids grow into tiny people with their own unique personalities. It’s especially striking when your kid starts school, and you hear from their teachers about how they interact with others in your absence. I’m the parent who heads home from parent/teacher conferences every year with a confused look on my face after hearing from my son’s teachers that he is always “the sweetest kid.”
But the strangers at the grocery store who have witne...
Scary Mommy •

The Utter Hell Of Divorcing A Narcissist

Getting divorced sucks. It’s an all-around bad time for anyone who has to go through the ugly experience of court, lawyers, money talk, and the excruciating idea of dividing up time with your kids.The legal jargon, structure, and rigidity of it alone is enough to make you sick. And that doesn’t include the emotional distress.RELATED: This Is What It’s Like Growing Up With A Narcissistic MotherDivorcing someone you once loved hurts. Divorcing someone you no longer love because they are madly in l...
Today's Parent •

7 life lessons I want my kids to learn from having a single mom - Today's Parent

I spent more than half of my life with the man I married, and because of our lengthy history, I never imagined that one day I would find myself a single mom to three young kids. But then two years ago, suddenly, I was. I left my husband and within a year I was raising my three kids ages five, three and one—all by myself.As I went from mostly being a stay-at-home mom to being a working mom, money became tight and my time with my kids dwindled. I became more stressed and often wondered how I would...
YourTango •

6 Life Lessons I Learned From My Son About Raising Happy, Healthy Transgender Children

When my child came to me at the age of four and said that he felt he was living his life as a lie, I was shocked.I wasn't shocked by the notion that my child preferred toys marketed mostly to boys, had more boy friends and wanted to shop in the boys’ section at the store — those were all things I had already watched evolving over time.What shocked me was how insightful and brave my child was for coming to me with something so profound — the self-awareness he felt about his transgender identity.I...

Branded Social Content Gallery

Personal Influencer & Creator Gallery

Why you'll love me...

I am results-driven, with extensive knowledge of developing and executing successful social media strategies across multiple platforms. By leveraging industry-leading methods and technologies, I have a proven track record of growing social followers and raising overall brand awareness. In my latest role, I successfully grew the organic audience by over 200%, boosted impressions by over 300%, and maintained a consistent 95% CTR. 

Fun Fact ;)

My first job was at the age of 12 as an umpire in my town for the boy's baseball league. To say I'm "fearless" is an understatement. 

Don't be shy!

My inbox is always open -- can't wait to get in touch!