Photo by Miguel Á. Padriñán on Pexels

Hi There, I'm Nicole.

Social Media Expert. Strategy • Content • Community • Growth

✨ About me

Welcome! I am a seasoned social media strategist with over a decade of experience in crafting engaging content and building vibrant online communities. My passion lies in storytelling that resonates, fostering brand loyalty, and driving measurable growth. With a keen eye for trends and a data-driven approach, I specialize in creating content that not only captures attention but also delivers results.

In the years since my journey began, my experience has spanned across digital media, entertainment, and tech, from startups to major corporations.

What I Do

  •  Develop and execute a social media strategy tailored to the unique business objectives. With a focus on your specific goals, whether it be increasing web traffic, elevating overall brand awareness, growing your audience, or attracting customers to a product or service. 
  • Source and design/implement content (graphics, videos, articles, trending topics, etc) that aligns with your brand for placement on Instagram, X, Threads, TikTok, LinkedIn, Facebook, and Pinterest (among others). 
  • Use an "Always On" approach by strategically pre-planning a content calendar, allowing space and the ability to jump on trends and viral/current events as needed. 
  • Track and report on analytics and insights based on specific company objectives.
  • Utilize a vast network of UGC and IGC creators to help tell the brand's story in a diverse, natural, and authentic way. 
  • Maintain community management to ensure the audience feels like they are part of a community. 

Branded Social Content Gallery

My Written Work

Why you'll love me...

I am results-driven, with extensive knowledge of developing and executing successful social media strategies across multiple platforms. By leveraging industry-leading methods and technologies, I have a proven track record of growing social followers and raising overall brand awareness. In my latest role, I successfully grew the organic audience by over 200%, boosted impressions by over 300%, and maintained a consistent 95% CTR. 

Fun Fact ;)

My first job was at the age of 12 as an umpire in my town for the boy's baseball league. To say I'm "fearless" is an understatement. 

Don't be shy!

My inbox is always open -- can't wait to get in touch!